![At the Cannes Lions 2018 advertising festival: left to right, Ana Andjelic, chief brand officer, Rebecca Minkoff; Daniel Hodges, CEO, Consumers in Motion; Rebecca Minkoff, founder, Rebecca Minkoff](https://cache.luxurydaily.com/wp-content/uploads/2018/06/Cannes-Lions.jpg)
What is a chief brand officer? Rebecca Minkoff’s Ana Andjelic has the answer
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Opinion,Q&A | No Comments![At the Cannes Lions 2018 advertising festival: left to right, Ana Andjelic, chief brand officer, Rebecca Minkoff; Daniel Hodges, CEO, Consumers in Motion; Rebecca Minkoff, founder, Rebecca Minkoff](https://cache.luxurydaily.com/wp-content/uploads/2018/06/Cannes-Lions.jpg)
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","iv":"05b7b0e44ea9c4a08b59cbc3e269db72","s":"081695cb9ee46281"}