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What global luxury brands can learn from Chinese tea chains
Posted By
a Luxury Daily columnist
On
January 12, 2022 @ 3:45 am
In Featured,Industry sectors,Retail |
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Hey Tea received a $500 million cash injection last summer from investors like Tencent. Image credit: Shutterstock
By
Avery Booker
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","iv":"bf6bd80ea95532449242a91f9268d84a","s":"fc389dfeaca9aab3"}