Spotify has revolutionized music consumption with ad-supported and ad-freeĀ streaming with a monthly subscription. Image credit: Spotify
What digital advertising players can learn from Spotify
Posted By a Luxury Daily columnist On In Advertising,Arts and entertainment,Columns,Featured,Industry sectors,Marketing,News,Opinion | No 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","iv":"04259e1cb69774d0daeb095a2c627629","s":"daf30c2ddf304747"}