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What China’s “lying-flat” trend means for luxury brands

Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments
Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo

 

By Juliette Duveau and Sophia Dumenil