Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
What can luxury brands learn about storytelling from Gucci?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"6c2ac5b6f2798118272408dbffada5f4","s":"15acc3c08172b6f7"}