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What can luxury brands learn about storytelling from Gucci?

Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again? Image credit: Gucci Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci

 

By Daniel Langer