Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA
What brands should know about Pokémon GO
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"99d1cca393cae978e06250854ae6fbdf","s":"2978979f8cbe496a"}