![Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA](https://cache.luxurydaily.com/wp-content/uploads/2016/05/Rachel-Lowenstein.jpg)
What brands should know about Pokémon GO
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments![Rachel Lowenstein is senior associate for mobile activation and strategy at Mindshare NA](https://cache.luxurydaily.com/wp-content/uploads/2016/05/Rachel-Lowenstein.jpg)
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hMDHbIvXr0EipsldIQEWUhreCb6Lt1Wvnk0CiZxHigh24EjE2Iiw9CxPHDO2kA2V7LqMHCRhqW5frdDeF923BupFUdYj9mNYeU2DYH56WMDiODm5Ik6LTQrdUbRiYiGYwqT3I\/qe3VrDEnI2lam4DlxjWOD\/cS2rk4aoZ81CtBj9ua1Sgz\/pAO53REgVweRmSx99J3ZJ9idhFsauVpHYLK8r8EQKQjimHXW6vK8bZNDvD5z4VKLW+snbzMRMVgnpCmmjbqeCqkBKAd3JevqSoIgj4XJF4V+Gl0sloa6dUATCYoBYGwdtcaPBgaGmddvstNHyZaQXdGD32pThJ2ktGig8xOVTgUUrEX\/XDh2u7ywPYY73knbr+XqmOCTDLFsxJ6hjTNbeT4KrAO7+6s\/mwvZdRLHs2YalK2l8kS0dVi5kpIApV+LVge9WfMX1c+Ub+5YjABeYXlCawzCiUZkW8dHR5i7aNqg2t+dCdhItte0VTkSgEJl94beiGKAKzZ5qzHxxBX3nMKA2kcOST3gXiU0QHVpu0GA4nJ3zaJ2q7VQx9l01fUp2ko68DFse3zdlR3DFLGh2UmVoCBwFSXpMMGPemD74or72oM5xeaJK5UFuuvatQsKBgWIENesLUhDhkaFc\/ZkgwZLyjZf2xi5mFDwpolTcawSbilnO4cfP9iLZhChi0XV+\/lukDnLvJ7u2CIvOq9TduCyI2aMa2RVhIeULTsgMY9QlYelz23315b7LWaJ7zusNGquJFl211d5pJYBI6ETJxVCUHl5DJx1Y\/y38VheusGV0Dedzusi669ltwVwYyHN44N1w7G46vK9qzth8KKbc56AYDTzn\/Hnj7GpT8xDdBgZPnFrCNCrxWpFvQK3qsyb+n036JFAxbIcFmFTCeZMFw1W3g49CiAcz0KaoLSQQhvgZceWL7V4kpLmA3Ta+2dexT0irOAbtAhsVHGRumVq5L2aKmpHTM5UJeXRl1sDAh8Mr2751RD5dOy5YBp4tECB6cGadUAzHkN0S0gr+KbMgG6862xIvnQye2IcBlzRmHPzDZPsQvJi9mVfFUGIa4mdAv8vivX\/LV+QN82E5zjIgeOhTM\/34SBSFdeK3ie28OxFjaGNGK7Jnzm9xaJM52Xrv3p9PbaYrbSfmhJhzgGbQaVtXW3MUNukrhGqzN3OYaOwI8eN2OSZAB\/gLRqZIb0sMJfAx6On\/Iob8P0sahvNWzXNSphu9Z3A4c2Cs3WK\/uzw\/CJYk70Cr6Gx6aEh\/zPhJ9q6jaqhxwkOJeUHjIQsYjJE3dYXvaXyc3j\/rUbZkEFTxbzGLodRpDewk1jJaKkF17KJ80oerwgOmBbrGMLupGaaED+ZH6RbCKT\/TiqxIb0yw28m8GBPXjGeDJbk52uUo8qNSQjJjdR+uuC42iuGvc2MAdOZ2S3PzjTKi8OvRaUEfwCbeVL5AufXi5O5FI2IJ2AC6gZI2x4LK1vUFXVD2SdbtZJEyz6y\/eVPerkAoyV2B8cI1gL2oRibp5KEWqcdqg47pMylgybO26L9iAjnZ9lBtpGyAuw4rwZNFLYSmGjPeVHcvqId7jRg\/pOEJvX1Iok2DJnDqY4Lzb3pt2HIsUpugNGjPagOpbs+6PShgtfieS4D9oWCl\/AHtS5fcafw6w7S3+r7yXSQhMWDYZ2sls1f4HX7zrp4DwU9VWoEUUMDVlq4HmPsax1Qtk1rCpGlEtWaaio7bkq2G7sim+C+Wn7UhysqEQB+TCNncfavFYC3yJGAJm0VLQUx8dbNUHK2JNgKe3kv8K7F8k3B4uPbgQS3B0OqsmrHLuRayzA1qKYD7svtYLxXh2sF0myH3Om5zVvaYAxDUbmWuxWPrv8c12SWzRP3j+FH9GblJ38FrecdtoTGaMrs0QfTE4S2yVaHmloAslhCFpTJBP\/CyAkdFqlVAAaAQThzHP7GbOLdMDgfLfh5MBGJGb8DeGJql0eg9cK5sRzyDLpmUAi9llapE7I8sds77qv4GD3LboYa1XR7SVp8O28zb53CH30amW3gzeYz4u2CQkSCN0x\/PAKRwGFc\/9ceuWkvCcMNw9dxF\/clwiNXrVaiKcFKrP3K9B0MLZ5uZKSEv0clw947YufP+KU6OO3IHzuad9JZa9Rc6hZubHFU20wLj4gOzeX0y66mRIWbxOsAR3GwlGCm9Di5rAMiNwPEjthsKzgYGdue1ZnlisDwn8M2z1MknjNJb3DnGSW9fROB7F\/dT4uQn9CU2xf5Nh+T9FT4DpB\/1xGbvXg7kyqj\/mXLclI6To8z2yQu3sMatBsb9zCgzGh6H9RRoDhxGL3VXoZhJ77OGPZmUTVrZjjnw+q9fzLmESmNgJh6luR8OtDVsV7ToaNlryiIadavfSrPKhHJoFjBVP5bao\/KVegF1gDwmrnNf3BhhQVX0+7JWqyzwsFPaDYf5HqKGeRmahBLbZYYw6RZN3bfuiawWfv6AuiR3+RcB9WYsaywhWnCXeIjG0VvlknlK7uM8oQzoQyGx0LYCQ8kW66VNnzX5uh2rrJTS7BedvhnPfdQKSJIO52WJLiF2kdCErxiY38D+ugtfdbJE+n7Xj5eqOksiRICsvDHihID4kyaaxHZCgsds5nMrFCAWH8VpXNGkfywp5ELOSb\/1sEa4AeSmVydfu+65cLhP9\/Bm2E=","iv":"267e92db905912844e6cf345444776c8","s":"43c77e73324b2c25"}