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What brands need to know about China’s patriotic perfume boom

Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Image credit: Young Beast's Weibo

 

By Jiaqi Luo