What are retained versus acquired app users really worth?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"c71bdb566f6660fa1dfcc253064ba452","s":"8f59938dfebe99a4"}