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What all luxury brands should know about California’s new consumer privacy law

Get ready to halt practices that are likely to violate the California Consumer Privacy Act that kicks in Jan. 1. Image credit: California attorney general's office Get ready to halt practices that are likely to violate the California Consumer Privacy Act that kicks in Jan. 1. Image credit: California attorney general's office

 

The period for public comment will end this week, but many marketers are still in the dark about the most stringent state privacy law set to go into effect Jan. 1 in the United States.