Western influencers build brand equity, while KOLs seek sales
Posted By Brielle Jaekel On In Featured,Industry sectors,Marketing,News,Research | No Comments{"ct":"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","iv":"b4f2abf3b9e0b257d335a90732d3c6aa","s":"b76667d83b74bfbf"}