The latest WeChat Luxury Index report from DLG (Digital Luxury Group) and JINGdigital examines the performance of luxury brands on WeChat and the opportunities that come with livestreaming and social selling within this ecosystem.
WeChat Luxury Index: Seizing new digital opportunities
Posted By a Luxury Daily columnist On In Featured,News,Research | No 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","iv":"6bbcf31f249148a569fcf7f7c9e0bc12","s":"3cc66a4faa1f739a"}