Eye on transparency
With luxury’s democratization in key markets, especially Asia, the business will need improved tracking to limit counterfeiting, grey-market growth and Chinese personal shoppers. In addition to helping with those issues, blockchain technology will also improve tracking of luxury goods’ authenticity.
In this free hour-long webinar on Thursday, June 7 at 2 p.m. ET, a former senior executive from Tiffany & Co., along with the founders of blockchain platform Arianee, will walk attendees through the process of implementing blockchain within luxury, including:
- How blockchain technology is a platform for improved tracking of luxury goods’ authenticity
- How to reconnect with true owners for servicing, relationship management and loyalty, with gifting being important and the second-hand market growing rapidly, thus making luxury brands and goods owners less connected
- How to support open protocol that can be shared across luxury brands and groups
- How to get closer to millennials as blockchain is particularly attractive to younger consumers
Speakers:
Jean-Marc Bellaiche, former senior vice president of strategy and business development, Tiffany & Co., and board member/advisor, Arianee
Frédéric Montagnon, startup investor and founder, Arianee
Luc Jodet, cofounder, Arianee