The Ritz-Carlton brand has been held as an examplar of exquisite luxury experiences. Shown here: Phulay Bay, a Ritz-Carlton Reserve Krabi property in Thailand. Image credit: Ritz-Carlton Elevating and exceeding people’s expectations, and not just meeting them, goes to the heart of what it means to deliver a spotless luxury experience, according to panelists who spoke on the topic May 9 on a Luxury Daily webinar.