Tesla has disrupted the luxury auto market, but competitors are catching up. Seen here: the $250,000 Tesla Roadster, claimed as the quickest car in the world. Image credit: Tesla
Of the many forces that are driving luxury automakers to dismantle a century-plus way of thinking, two stand out: coruscating technology and affluent younger consumers.
The innovation side of the column claims progress in electric motors, data-spewing software binding the vehicle’s innards, connectivity with devices and third-party services, and the promise of driverless cars. Add to that the radical developments birthed by mobile tech: ride-sharing and subscription services, both of which threaten the solidly reliable car ownership business model.
The looming threat of U.S.-imposed tariffs on German cars – BMW, Mercedes-Benz and Volkswagen and their various marques, in particular – is another wild card jeopardizing profits in the world's most lucrative car market.
Automakers: Get ready for a rough ride.
Not all the news is dire, as this free hour-long webinar at noon to 1 p.m. ET (New York time) on Wednesday, June 12 will explain. Attendees will hear panelists discuss:
- What are the key disruptions bedeviling the luxury automotive business worldwide?
- How are automakers responding via business initiatives, product development, design, marketing and new global markets?
- Examples of automakers who understand the current consumer mindset and attitude toward auto ownership
- Best-practice tips on how automakers can continue to retain and expand market share
Panelists:
David Undercoffler, editor in chief, Autolist
Tyson Jominy, vice president of data and analytics consulting, J.D. Power
Cliff Adams, group planning director (Lexus), Team One
Moderator: Mickey Alam Khan, editor in chief, Luxury Daily
Webinar attendees can request a copy of the presentation deck
This Luxury Roundtable webinar is part of Luxury Daily's mission to inform, educate and inspire its valued subscribers. Thank you so much for your willingness to spend a precious hour with us.