![nordstrom-web-30 The right-hand column on a product page suggests more options a user might like](https://cache.luxurydaily.com/wp-content/uploads/2011/07/nordstrom-web-30.png)
In the face of ever-changing technology, luxury brands should now be focusing on creating a seamless customer experience through Web 3.0, according to an expert.
The term Web 3.0 does not refer to an entirely new Internet platform, but rather a change in which computers track information and display it. By connecting all the content and information for a chosen product, Web 3.0 provides an easier consumer journey, which is increasingly important for luxury brands.