![One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away](https://cache.luxurydaily.com/wp-content/uploads/2022/09/jing-daily-091922.jpeg)
Want your brand collaboration to stand out in China? Get nostalgic
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![One standout trend in China is leveraging familiar IPs from cartoons or national food brands to stir a sense of nostalgia in millennials and Gen-Zers. Image credit: Loewe x Spirited Away](https://cache.luxurydaily.com/wp-content/uploads/2022/09/jing-daily-091922.jpeg)
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