Rachel Roy, a division of Jones Apparel Group, has partnered with Vogue magazine for a special iPhone initiative to celebrate the launch of several new Rachel Roy projects.
IPhone users can visit http://m.rachelroy.com for an interactive experience that features a shopable fall look book from the new Rachel Rachel Roy collection, episodes of the Rachel Roy documentary produced by Vogue.TV and a sweepstakes to win looks from the new Rachel Rachel Roy collection.