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Virtual Sephora Day in China attracts 1M+ viewers for 2020 beauty trends presentation

The COVID-19 restrictions on public gathering forced Sephora China to take its beauty trends presentation to media and public online, attracting more than 1 million viewers to its various digital broadcast channels. Image courtesy of Sephora, LVMH The COVID-19 restrictions on public gathering forced Sephora China to take its beauty trends presentation to media and public online, attracting more than 1 million viewers to its various digital broadcast channels. Image courtesy of Sephora, LVMH

 

LVMH-owned cosmetics retailer Sephora China did not miss a beat when it transitioned its Sephora Day online this year presenting spring/summer beauty trends.