![Versace spring 2013 185](https://cache.luxurydaily.com/wp-content/uploads/2012/12/Versace-spring-2013-185.jpg)
Today in luxury marketing:
Versace's spring campaign was "not an easy feat"
Versace's spring 2013 ad campaign which was shot by Mert Alas and Marcus Piggot brings together three giant names in modeling: Kate Moss, Daria Werbowy and Joan Smalls. If that sounds like a lot of personality in one photo shoot, it was, Racked reports.