Lisa Paccione is vice president of sales for the enterprise solutions group at Syniverse
Valuing mobile marketing in an age of ad blocking
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"6410b09f792db8977e25b0056b68f289","s":"22920e9deed206df"}