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US stimulus, Vilebrequin, Hermès, Givenchy and Kering

Hermès is going for entertainment value with its Kelly bag placed in an American Wild West setting, relying on house codes and its equestrian theme. Image credit: Hermès Hermès is going for entertainment value with its Kelly bag placed in an American Wild West setting, relying on house codes and its equestrian theme. Image credit: Hermès

 

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US government stimulus to help lockdown-affected brands and retailers has contradictory provisions
It is impossible to discuss all aspects of the 880-page U.S. CARES Act in a short article, but a few sections may be of interest to the luxury market, particularly as they relate to their sales departments.