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Contemporary logo push revitalized interest in Gucci, says CEO

Gucci fall/winter 2015 campaign, Gucci Blossom motif Gucci fall/winter 2015 campaign, Gucci Blossom motif

 

VERSAILLES, France – Serving as a bond to a brand’s past, the logo has long been debated, but contemporary updates can cement brand iconography in fashion’s future, according to Gucci’s president/CEO at The New York Times International Luxury Conference on April 5.