Pivoting to the changing state of mom-life is not new to brand marketers. Image credit: Influence Central
Unique challenges of marketing to moms amid COVID-19
Posted By a Luxury Daily columnist On In Columns,Featured,Food and beverage,Industry sectors,Marketing,Opinion,Retail | No 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","iv":"f56e78e90c80c649db13729657343b8a","s":"41f3c072877a62c0"}