A “buy less, buy better” attitude combined with consumers’ search for values has led to a boom in iconic luxury products. Image credit: Shutterstock
Understanding the power of luxury’s iconic products
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"69b71d8e7969c0cc6b5c9011030a0b9a","s":"892e1e97f70038c6"}