Understanding the potential of in-store mobile media
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"1blrpLUoLmKf+boH37DBSIfqXqEGi9k3mWzjOJIh0mIvhd9zMGnxD+p0a7T6DP9xGHziXlDZhTAs+S1IZdbZ8kLaWcWjWDK08ADNW29Km+T7cTzL6Msj1B9Thp2IxRZq99SJOEaB5xhnm4V9a3LJMU05v0tXqyrK2YT3ztZo3HWJIcNs0kRy7K429+gwwqfTKTHVxmypcDwM9rkeAu9aNlmh3muFRRHaL+xBWJdju2pFvSiFLmWrDIQFMxk1mkx1VxxKQIZM4SFG\/A0qzFQ2caKu1orddOZSKSjnTFQl+7KJSyYXU0svBNMKmhNzAFSyosO70kaD7JcRkTfUX9fObNnntno5aT\/54tMRb4A4fH5VnFpZxF3TTmzkEG\/E2LkaNmsjkTHnIsG\/OJJEY5whiJfh5HxFWAAb\/1rkwXjWIP6Be6WsLdAtm0xPwUnSaIQnllzuSbfhcDGkmMWyTFbZ3GKmOBB+ke9suvzQfh9ebjbp6yc3Pu5rqs63IA12Gsr00b0J2PBFlC9iisczk2DkMiL10c6EjA9+qWFmK4r3HQ7IkpV7l1MgzZbQk8MwoAzWCDbeAct8m8ouqGqpEvgjI5sa9WmhqejvcnOfLK67GaMoAdD7oPGA5bVs9pEiVcvfErGmd5E392MAURZUGk8ms14s2LuSzQrOxTGTYrLcfPgP4+v\/rosbM7REVMS9N+Mg1Y3IZOMNsAxGPZh70p1iXtP11A5ogKha50uIlNg9UZDZ6tZFWdva77KWUgg+yWy9ex3\/QCzMT533TwbRJBvAQkY2Q2JI58KWJzCT1GdBRmf36jc1ajtRDw3B+O2uPAEdVT4TCbs9Bmvm2lk8\/F4KiSdrgMVhO3voZ3OelYXA8743GSGmOeCpQWpBKTVurc0ROvxaTqxlgZzJchZISHq9RILoBFfV6L1HsHERgdE3vPgobfu06asXp89eTgyhfXpGgtxm9bp3mDJqrFETuTPxrn6CCNGAu\/JgINsURexuBoddOGFWNKBOMoEpea98LX39F69HDRIcpqLVViNPUTHgQtNZP0q7o\/PXn1CRdHSrITPaOfDO91Kz3RJV5ja1830xZhLVuKu\/tioMJ+rQJAQm4ID5BLQDnFL87OAfrVDmCN4P66dGO36NGHJtMB5hWcc7vpX6PububB0XPwr3H+0v8U\/Naz0puNRl3wT8QFqd0cRvAwZKC6GojkAArDQLd6TYx7iWxcMQBAFMDcCeP2HPc9SoEfoTzgFilitNvHAFwrCeDiOH1E19HgW4MmS4C3XAgj\/XJE8FQ6QPN+reNhR88wXor68aDVyHKnu1NgqPkNuaesmeK7HL7R0eKfLqn24DuJ\/oM2IV1vQpbw9H58XOPN+I33346Srsfj\/9GbQuZaBB9P973Dt4yGoYJ3IVy1ihwWcHYGKX8pye8YIJNRtvyHx+TKOhHKXDg8NQO4a2hQ8uviQK1z\/dbXAorqsNqgPkjdLOnr2cgEugNwEvSdx2I69vH\/8X+dvbVgvlEW3AdWu7Df66zZ6viGY\/yVW6lpe6Ve9eNs\/GW09WudzkUuM9RIsvgD3xnIhysf7hBSNbsVDK\/GdwiM3BlC3JX40eK7blsR6D3vrgk6xz3iziyOJQ+NDC1sBKnkQnKjWmk21xTrdlr50PHo5dx+m5dnvL+nq4iHQBwTX5JsofBL2W7HfU8EaOO2lHFh8RXzLmidPmOavMPJe1Ar8dim4QGhzZsQOGYJAw+yY8vM9oG0s\/cfsYHuj06IeZzaE4+1Nx+JctK7kg3LZukAnjYZcdp2A6W2\/jAzr60UyOv9v8ZP8b3nkCFRZ9s8deGf7eLBlgfokQsiUbzkjyQvOSzsBMH8v4SN0CAByXUx8OHQwRItNoe20BHU7Ms8vG85B9fazeBN6CD+sv29S\/aCMfy3e7KxcWr4wEBm4Ps8n1+KcW1XZ4s++g0Q\/T0yc7KS7H65+p7DESycMze8BOUOT8iW+JLEu7vnW8bkyk8dKWupKVSbJC+VDzEMWqwc3RMMTnK20IoAKhagyEcxVAbewwSFpBeSIcKT9d1q80meFy7B+vun5ThQKqDDJtrZVy0mLJpDFEVR1746NpeTn+uDV0F9M0Gq231s3s5wxsbfI8D7jJ1rtOKrc\/GiHXAHMgN4Tbd4zDkNKRS8N4jZ2HSS3q191aYXInJRBO1xpS+VrebMg6wyVnR05lAk4\/D48pBFXswdHny1PpRvj+fCvF9K5OME2ykQoZJbIDJnZVDFGqHsbpRhPOM1UYjW6OFV2ifwIRcrRfVEDhGALRtoXvKEtzovhMY3qLBCHeOSapNQ02njpWimul3yQEY83N2eEwTEnr3gO9sy0L7nVUTzKpytcv5WWZYfCCBXLzasC4Ottve9OvZx9AV4e7NNs2TM6A4CDzS37Q9ZBLW6W3YCJYOyEEHah6O118pDwyUspJtL6SOPhKDljWjwPPTUK5894LA+ZxtjZPCCvzzdnADhJujNT8JY8qIQy4qYPFSvgRKsMRzUM6tNoTCExM9ao7AHl1fLMryhLGcQnwAfczFolAmSDMMfm4PLLOgu66Sl5efHHMvb0cyw4XhPlJmmqZsIC0xchvzvzGqvGeX+C\/439nxdEH3nhnmXi1NGEl5xMMyLpYV+ie4lWPEf\/GsfCwjX+mGI93KCwt3SEpeYSvRxppVNSTXYvm1RTC2aXOXSmguzgSVp8QyKS9bJEGDS6SpuyOaGwSIhGPwci+g8sF7qYei90rAMZOvpQRLsXwyxLOsHYOUo+BdPL4IjYvCMpbemKuxtI3mbW3Vs\/XkpvbhbhQqzi6Fsmc6lQH9jcsB8yuJbEAJxeA0dli+nrqhEAHduUqP7Q+bzktvByn6vgIeb\/znoKUBj6rlqF6bLUUWjDg9CWov\/V1EezSOz0M1wj8dZgJ+so2ngOyuQ5M\/DRjucu6bYFico+KQSRZUaGqSpuVGg11NNfmx+Ge3icGoQa0fSJ4\/dZdXU1AyR\/C6Puq\/irmLU2Rg6ffA4XhcF7mNYhA6BHzSCBuyNF7EjrfwI8EgZiZSnpis8nDzqfTI6ZIqBBVxoqw\/HBg8J6d5pdlVbKd++B23AgqIDPkufGz\/Se2A0ByEVWR0hQ7Q+J1aK2akfTyes2UFmSPqhRV6yVdzrMeP81ArtVHyGIFLHkoDh08OSsj7fvAaULHscqsHu\/5avkSpFNJrWTc6tcS6b3DczjPNPj8zKsYx+zOUymJS55XuQ4lZkbDh9zSsCS9Yom1qwTKgN3SG7tPHfTJ8EbhzB17mfw7YUp648hsGulagUUhFMAiT4cbryARIGZQ8RcTRuOpXZ0DIRCcpcTQ6irIXv\/L9hZVk2Yde09UoLdAFsa9ECaUd3nqVwkN8Hcd3uiLwMf8z8SgMkcl9zmUHK2DQ0nD7mW1vIIyucnGFzsT8jzlkLoiwxQ\/t9ZUhUZbl4w2iyeQsM6lLDUIAJCbYpCBZR6f8nIL\/YpOnUDINUkn9Nxbg\/pGrgQuBUrHxwRmgNtXxmlX2UhBiL0W4VCyJxyuH6u5663cDz2xqn3uhRP5fKl6+7E80HZR1+XRcSePBGzzKkzeYYunAadSwHBKIClEo1OKkN7A4+E448uQBzJ9ak6vJ13l\/0boNvQadd7hpdahZ\/\/0Wwgu2GvOgJG2TCFn8WubuTYERbTHzy16RrDKMMhkHUDPnbaQaNVHGRkNfYHgAkbaswehuUljkcv+MX\/AcXmPipxUv4p7QGPtome853MiuosZt+J++8ZUE17+FvLUqcDIo0PGQ7K5sQ1dVzDaNGaMnCKRmX2BO6HvGIQ7Bzx8JzP8YV44FYGleCIJqUtP2i98\/7xfw9ZeGdEqjG+HKasUeRP58Gh0fqB8jJ9K1M2RL9wU9cV7w33+GcxnLiN\/DmVlGwUlCuNUg1mgvTeNbxkZY+Bf3EkaSCPn9ErQr44zDEtDyKjMO8CKoat\/27e4TKz88xCADk0XEs5En4cE9nMIwNOo93\/VyIeet8uQFR7PFk\/v7vb3B61KYUWjzV1yxIdgBOFpCgQ5+\/oaVMMM2T3R+lurVBeM04V2Kmc\/E0rQMB9zbv0qWkfayVNbxnEGZHutQQ0IiWsi1ILq\/kwrBzD8toPIkpJyyETepiY2ibVSSh20HcaS4elSIjvL7J0nKl5IvItBpHGTwHO0uF0j0GzAav\/CFto+OtHshxyB4orKRf8HSzL+0X\/UADzETbcAX7ZKkvbbCPInyUwkvXbR6vlxo8NoJdCuxJxh\/evsB2SgE\/kM9Bbi\/Zg0mpJKfl1L2uPFG7shZc+RLzw2GVfmvsIm4br2CA3IoZpVPz9YBDj65LvtLrIaubTuK2NBpCoxI4dSJbLlbbvXJFZrfruPTjrfxdn2\/sieme9ce8DAH9vv0OyZaWHKfHqshKK\/BaS7RT7v1tJqqTFSlK7yTPsOIOOt8qM59SM4E13kwlzNIbI4AHjUHaOeYHUQ4ZdKQEdOhoWgI0MB6N0Ux4Aex6E9cduu+kAny5+dvz+vJLJYEqAQGi2tWJM1WOnqkvrsaA7L7ULtLq7NsjOPTsepWBFe6ASyDBR0xD07Fe+FisTAhePl9o+6gsDMYfBn3jDQuNS658UdUyUXwhv2O2KZpSjkmeRwFeIm+XZ6YJalrrytu4nkF4XBRFtGfA6zCsWkRP03JJjCjA3vkmxfCEeIS4FyFETIvZ\/ERCd7gofnMu1+VABY6MwXxJKPCKcqJNgSWwoLPN7D8gj1po07a1AKikyAjpYp7OcVWzT5Pa06jMxqHbAz1f248\/h08bqA\/7dhyezoQtARg6Jl+vWM77znp3CsAmjYU9NvDqel7szFAiyD36Fs7HhZOStXxXsbu6sUUIqsQhVmGtliUuO82kjJXt5ufAFRhlCv6wzK04XDM5Kk9E1E3D0CoIJ5Te219wWlmiRu9Bcr72dM1kY7Cs9D4REM21aqSy1UqJR1GdXFZ\/c8Hs356HyVm7VqlTSUeg\/x9mQNDsOMBCRQMOxN2f+ftZSaDThVtEpuZmXNXVqBvKIalaECcSbsNaPpslCKGyiRFV4vnKNb91o83h7P9LEI3IZX4\/aeinSKJWPF4NJHL\/BnTcW6yMI2KXNtwEctt+UNfxgRWmkdDU5CiPIhnS8snDx2sLTVO3F7OgEqUGFE6W03wiqeqIeuMhZaD8DuJ8bsvmOzruo5OSSa\/gRrrZFwGTHlRFMmyN0h1QyCKk+Zr2Zz7DU2S+ryng+kUPljknfsuECi13SCTmqdp7V0y2VeKXYNnqw303Ormjob3ECA1piD7klCE6+81MiLzi5D5LbmF34imWJzf1Tx6XcG+yZYBBa6cZZTzk2S3GmPIXEmTJqZOKLzwybRJce0wX+BXSMu1Jjr8Uc97xfhDO6+OPsu1MwzWm0Gf9PiNaKgoSgJCCjiT2sszcZiFdmodC0Gd0kUNrkWJm9Q\/fV5bahqEyI0K5KQJ2DkmP3ZTcexpw1Ec8Vq5R\/KzqrXiAvt\/Z362n33MqEoPZdsA9BfAlQnq6LY\/GBcDf15qlvcj3A\/ezPdI27B2nvXnHHxe8G\/2g0F8Earljb0LumKo\/6nWRfBdabv+acVr\/ZbG611B0s62uMM44pmS88A1KS0Fue0ZBykmp5CfbLGxUVK\/jBK4Wt\/i38Y6kqNfeM1+t2lVmok78hjmG3\/DFK4yXFpHN\/jTRMzBOkBH0xz2un\/nOSNxH547hV+ayHMLDJxSrwYw84jo9K6exPxm0HvBtoIuGIgZ8L8mwoM6+KUYMmdbkU+mOZC55zcDe5oSCblIj5mNHuO\/iZxDhKQus9NhJjPIpdUTbpOCV2\/xyUZ3PNEpKC5Fq2fhfppJfsYJTqiqlqiffBq4rxPZAZqR6Lra8CM7ZPEHZq6f+1+80NYnBF2ZwsdAIJjyGAFt74WNLMNuBvpXtqlh8ckTeZI\/dlZoYehxyMfSMNseXnH1ynwoQOvk3ISkUGIZRwqUf0cNy4\/SwaxLHXu7v\/gY4+KLLFSL\/pFvxZYdc\/vzfJr1qc+QcdyvEPB09BfCbh1GdEvyf\/y5OfQpxqKLip2bMR\/TJhCYGyTbkco1cmbzHJ4FisTWGw7WWNI5jkjLKH\/M1zyTvfapE6bfWgVmPTTPlrrAvE3cAlhczgPD9hB7E\/i6Qe3kJKWsFDjFtDr5Fy4hzP3dB12h2XXKfOA7xMEjvYoYhRac3mADtTpCRpW3BNhVYSkk6S6vwE+su1dp9N6bhzicCTly+uYOLAFg3IngUZAGPFsFjpAeq7sSvFpvn9mCOmlYsGhqZ5paIJxkdn3KVqLBvSpq3c3Hl9hWvgxiDyIRH+D+v3gheS2yjWE1ODzo3+ecnzlapUrohH\/k5STm6euXiH+jYe2DDOg+eAr4cANI\/AJ\/HimbqobCu8xtfxc0T9a+OeL41akVTo\/0HZou3jZtKJGtOYtnIjZi2JmQsF61dMqRoTZst6cPu\/lkt86LKmeOjEAMOdLCOaaPjRjsFTU+raNHeMpeTLaQeiiuZGPAFUVR4OF0yvuPiQ5xGkHIKVR\/sUeBQNkffaJGYJThI9qmMY2SqxNVnoDeOpOr4qWffAnzK8dZzhOSAQfikv3uevFIZ+cvjGXYvpjcdMkS0jQSSfDKpdn7+m+ocfAcZ03mK3mk0uVI2mAqWDSM7EEtlKyr23uPdfYO36B25d0e8pVcZOGi\/WAPth9qv0BV8ZE\/swrccwT8Df\/L62u+fQuWUtJM6Zz7lCFfC\/0lTxpA2DpZrSys9ilSRSEonqEf\/47K\/8HRLLcli+80p17rEz\/SRkqY93\/iS9KF571W994cFA\/AoYFU043Nm+9HiSDd6mhoa53gbpkwrInYzOPFkYPLxoSEzbQHQThtbIrjxxAtqQlwKtx3HJ4tWR6VafGSiaOaom\/rNsgg9w3hvYY3N+NWVQoTweHMOd5vm3dMQmjeBVAWNByfsFDh5OGLi+Z+Jdz+F5FoEND4rCKbnVyB\/4THQFZJDm6TOJSREZT2LdjlMpj72SeGcPka5IAMzSiymGAZqbbp5VsAWJVQox6jvrPf9CX3OgVT02ArOKJUdlaXnZGy6TXWmckN0jpcXwQcn6wRTEjpNaAD4dzuqYdVj\/eqKnAb16OMXGlcBMHJnq5dfSFOiuCidqF2aBWEHMNFNxh4bcG10RV5V3oc73AS9CsZlaJ2\/GnIZauNwSeqmW5XxtvkzgO5SPyFffGhFvN8pUA8jQEpu9QjBxmMsZ2zxpnKW6KxOUzi9orUMFr5IhEGbjvDiGjaSr1LKAYsuput9xWqgGGsCLGHNKMz3rPRWd1jL7NzqzqtCTgDYVN6er+hLDuggns4SumIm6nownmPFtPKbXTbJPcHdua9jKy9KJxBX4FWaFt0h4FJSZMLX4PQox0fAFSmFSytiExbMX+sZzMcVH37ESMIsAH7IFVpZ\/T19b0lRFaoVqz7Uv983ylSwB3xoJRK5Xw00wxLOq6grgdex4K\/PRC4tZFIKpNN7RiXdQV+lPFlK5GGOXBJ31OZxqT2tjeCoq8f3mFN3xjJwUblkJLgqEtpGdOK79I6HIjfL\/FWOx3SYWNaybezyXX\/GTaOrqJxzOCd9Kex+ErqUtca7lSnn3aTPJHElh9ONpT8Fo\/6+JpmPMDUfXBSynQsRqy9GNzDlFsgKPSi0umJhBjtE1YxRj3Au3iECJ9DEBwKYerX2mesJtkClDS2EOeE6ngXEViPk7wMhk6Zbue0irRm+iKfhNmCRTTh1e9YwjAUU2ceK8tIMUlxLT4mlqfa\/428CGrRnsxZl34QufWmqhv3HDxFMQ3zsRZo2jVrFyTlsIsltsAjRhLV3j6GiQX6aQIoyWC4qwxoFCe\/0j0qOj1LpxofUAqoGx4+YLnw113isnqle+CtycvIF9VOpHq\/P4a","iv":"ed7ce6b1a30aad936be94a4d34364eea","s":"aa70e4adf97e5940"}