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UK sports carmaker Lotus strikes apparel deal with Savile Row’s Norton & Sons

Two British firms, sports carmaker Lotus and Savile Row tailor Norton & Sons, are joining hands to work on performance-oriented gear. Image credit: Lotus, Norton & Sons Two British firms, sports carmaker Lotus and Savile Row tailor Norton & Sons, are joining hands to work on performance-oriented gear. Image courtesy of Lotus, Norton & Sons

 

Lotus has tapped Savile Row tailor Norton & Sons to design and produce apparel for its customers as the British sports carmaker steps out under new shareholders and management.