With more consumers watching mobile television on their tablets, the devices are poised to make a splash in TV consumption by 2014, according to a new report from Juniper Research.
In Juniper’s “Mobile TV: Applications, Devices and Opportunities 2012-2016” report, the research company looked at how multiple screens are influencing both stand-alone mobile TV services and traditional pay-TV services. The study also looked at the new advertising model that marketers can use to tap into mobile TV.