Triggered emails see 96pc more opens than regular campaigns: study
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"3f60e79eb5a50d871ab2823dcf4d3314","s":"2e3a171ba03798ae"}