Triggered emails see 96pc more opens than regular campaigns: study
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,News,Research | No 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","iv":"0c64bb89d688bbd672ce9ddc53d255b4","s":"288291d875b00e75"}