Triggered emails saw click-through rates 122.1 percent higher than business-as-usual emails last quarter, and since 59 percent of new email subscribers are unengaged by marketers, triggered email seems like a good way to reach them, according to research from Epsilon and the Direct Marketing Association.
Triggered email click-throughs 122pc higher than business as usual: Epsilon
Posted By Rachel Lamb On In Featured,Internet,News | No 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","iv":"99346fd85af3ba84d4f3a56dd6c94d68","s":"2890b8a50dd89b09"}