Tradition and heritage trump hip and new for luxury brand appeal: Ipsos
Posted By Sarah Jones On In Featured,Industry sectors,Marketing,News,Research,Retail | No 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","iv":"02637d957ee14793cbd9bce5b98ec58d","s":"3b297b4a4aa21db9"}