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Tory Burch, Chanel, Tom Ford and China – News briefs

 

Today in luxury marketing -

Tory Burch enters fragrance arena

The Estée Lauder Cos. Inc. has taken a big step in its drive to deepen the fashion portfolio of its Aramis and Designer Fragrances Division by signing a licensing deal with fashion star Tory Burch, according to Women's Wear Daily.

Please click here to read the entire story from WWD