![The Bulgari Vault app](https://cache.luxurydaily.com/wp-content/uploads/2016/07/bulgari.vault-app-185.jpeg)
As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.