![missoni_for_target-185](https://cache.luxurydaily.com/wp-content/uploads/2011/09/missoni_for_target-185.png)
It takes a special kind of luxury brand to reach out to consumers on an informal platform and maintain the persona of elegance and luxury. Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests, but some marketers are just on another level.