Nicely summarised article. Thanks for sharing. Smartphone dominance will continue and keep on increasing in upcoming years. And businesses are shifting focus from web to mobile. Application development services are on demand, lot of investment will be there on IT services but, the question of privacy & data security should be at the center of the stage.

In my experience, the response to these trends by marketers (and the shift of investment dollars from traditional marketing and customer engagement) has been fairly slow over the last 5 years but it definitely seems like the tide is turning.

Overall if businesses / marketers turn their attention (and investment) to making a ‘physical world’ buying experience more engaging and convenient (i.e. responding to many of the trends you identify) they will start to see bottom line impact.