Alicia Vikander, W magazine April 2015
As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility.
It is not enough to silo marketing efforts into individual channels and hope that consumers will see them; instead, campaigns must span a wide range to allow consumers a fuller picture of the brand. Recent multichannel efforts often saw brands interacting directly with the consumer hoping to integrate themselves into her life, while others sought more creative ways to simply share news.