Luxury marketers have started to move away from vanilla mobile applications and sites and have instead started to widen their mobile range including SMS, QR codes, sponsorships and augmented reality.
The majority of luxury brands are still struggling to find their way in the fastest-growing advertising channel, but the ones that have are doing so with great vigor. The marketers that developed campaigns in the first quarter of this year implemented new technology, innovated techniques and sharpened their mobile savvy.