Tod’s exec: Influencer collaborations vital to cross-generational marketing
Posted By Tricia Carr On In Featured,Industry sectors,Marketing,Multichannel,News | No Comments{"ct":"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","iv":"88536d4d336f1ad52bc1e572746c17f0","s":"85ba9a749aebbab7"}