Scott Anderson is chief marketing officer of Sitecore
To shrink or not to shrink: Responsive vs. adaptive mobile design
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"8537cfc303e608b3fa9d21f87fc789b6","s":"140d3c1db5469bdf"}