Alibaba Group has launched Luxury Soho, a new platform aimed at young, value-conscious luxury shoppers. Image credit: Alizila
Tmall’s head of fashion in Europe on new Luxury Soho channel
Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Internet,Mobile,News,Retail | No 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","iv":"b7776b0c0b5284a13d4f31001cc4f2f0","s":"0140314069347f37"}