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Tiffany & Co. lifts global ‘Lock’ launch with optical illusion at Louvre

Tiffany & Co. uses the art of illusion to advertise its latest Lock iteration in Paris. Image credit: Tiffany & Co. Tiffany & Co. uses the art of illusion to advertise its latest Lock iteration in Paris. Image credit: Tiffany & Co.

 

U.S. jeweler Tiffany & Co. is celebrating the global launch of its Tiffany Lock line with a Parisian art installation.