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Through new deal, LVMH seeks direct connects to Tmall shoppers

Posted By Emily Iris Degn On In Commerce,Featured,Industry sectors,News,Retail | No Comments
In January 2024, U.S. jeweler Tiffany & Co. landed in Tmall's digital version of La Place Vendôme. Image credit: Alibaba Group Tmall onboarded U.S. jeweler Tiffany & Co. to its platform in January 2024, creating a digital version of France's Place Vendôme for the launch concept. Image credit: Alibaba Group

 

By Emily Iris Degn

French luxury conglomerate LVMH is growing its relationship with ecommerce giant Alibaba Group.