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Through fragrance, Fendi family tells founding story

The scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi A scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi

 

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024.