It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock By Zihao Liu
Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.