![A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior](https://cache.luxurydaily.com/wp-content/uploads/2020/08/jing-daily-082520.jpg)
This psychological response will make or break your luxury brand
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Image credit: Dior](https://cache.luxurydaily.com/wp-content/uploads/2020/08/jing-daily-082520.jpg)
{"ct":"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","iv":"e8555fcac4fd3ad63381be7baf631905","s":"3110f1614e695f00"}