The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Image courtesy of Cartier
Think sustainability does not matter? Think again
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"7f9bc20118fd174caf2c020c30941160","s":"d0b78724798ddd80"}