Gen Z luxury buyers are the product of China’s rising middle class. But will this teenage generation become a golden ticket for luxury brands? Image credit: Shutterstock
These first-time luxury buyers are shaping the market
Posted By a Luxury Daily columnist On In Featured,Industry sectors,News,Research,Retail | No 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","iv":"4fc1a49adbfbd7d2a5f70a609e88465d","s":"382161d2ab53c7b5"}