Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
These common pricing mistakes destroy luxury brands
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Retail | No Comments{"ct":"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","iv":"0f6f0d3eea81d675838494c002c1cdd9","s":"2fc6625e049354e7"}