![The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann](https://cache.luxurydaily.com/wp-content/uploads/2020/11/jing-daily-113020.jpg)
The young love luxury, but are brands ready?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No Comments![The fear that a young generation of consumers would have limited interest for personal luxury goods has been buried by evidence of the opposite.Image credit: Pann](https://cache.luxurydaily.com/wp-content/uploads/2020/11/jing-daily-113020.jpg)
{"ct":"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","iv":"588874a3d009ded360b950cfc6dd2555","s":"7217b0cc8552f538"}