Sean Claessen is executive vice president for strategy and executive creative director at Bond Brand Loyalty
The threat to brand loyalty from Apple Pay
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | 1 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","iv":"d38a701fe7918f5e3a476db67eeaf69c","s":"b3e9875d8fc346f3"}