As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"a71db659bf7243df021b46c55a5ab699","s":"1ddc507b6e579174"}