As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?
Posted By a Luxury Daily columnist On In Featured,Industry sectors,Marketing | No 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","iv":"3350d1422d1ace5ebf24df4dd72e0d99","s":"e0047bad28835f83"}